Cross Shopping for EV buyers

There’s some interesting facts on whatcar.com about EV buyer habits. At the start of the research process almost 25% are considering the Hyundai Kona Electric. That figure drops to 16.2% by the time they’re ready to buy. The Nissan Leaf, by contrast, starts as the second most considered rival at 15.5% and strengthens to 17.3% by the end of the process to become the strongest challenger. We wonder why this could be. Is it perhaps that the Leaf was first to market and EV adopters feel more comfortable with a more established vehicle?