What we make.
Short-form video built for the EV curious. Opinionated, evidence-led, produced to current social media standards. The content that performs is the content that answers the question the audience is actually asking, not the one a brand briefed.
Follow @primetimeev on Instagram · TikTok · YouTube · LinkedIn · Facebook for new content every week.
The formats.
Short-form video.
Instagram Reels, TikTok, YouTube Shorts, Facebook. Up to 40 seconds. One cut, three platforms. The BYD cable short: 16 seconds – generated close to 2 million views across platforms from a single piece of content. No paid promotion.
Primetime EV Live.
Weekly live show, every Friday at 11am. YouTube, LinkedIn, Facebook. 30 minutes. Structured around EV news, ownership questions and the stories brands don’t tell. Distributed as a podcast on Spotify, Apple and all major platforms the same day.
Podcast.
The live show as a weekly audio episode. Reaching EV owners during commutes and downtime. Available everywhere podcasts are found.
Dedicated features and reviews.
Long-form YouTube content. Broadcast standard production. For brands or topics that need more than 40 seconds to land properly.
The numbers behind the content.
In the last 90 days, Primetime EV content reached 123,000+ new accounts on Instagram – 99.1% of them people who don’t follow us. On Facebook, every single view came from a cold audience. On TikTok, 86.8% of views come from the For You page. The content travels because the audience finds it genuinely useful.
Interested in how your brand fits into this? Check out our brand partnerships page.
Brand partnerships →