Primetime EV · For brands
The EV industry is talking to itself. Your customer is searching alone.
Trade shows, LinkedIn posts and stand budgets reach people who already sell EVs. The driver deciding whether to switch never sees any of it. They’re on their phone at 11pm, asking whether charging works without a driveway. Primetime EV is where they find the answer.
Brands are buying fame. Drivers are searching for answers.
Most EV marketing does one of two things: it makes a brand famous, or it talks to the trade. Both matter. Neither is there for the moment that decides the sale, when a driver goes looking for what charging really costs, whether the range holds up in winter, and whether people like them actually make it work.
That research happens in search, in comment threads and in short video, long after the campaign has ended. Our videos keep finding new viewers months after they’re posted, because people are looking for them. When drivers type a charging network, an energy tariff or a car brand into YouTube or TikTok, our videos are among the answers they find. If your brand isn’t in those answers, someone else’s is.
What we do for brands
01
Know where you stand
What drivers are asking, what worries them, and which brands they mention, good and bad. Built from our own platform data, comment threads and search data, not a panel survey. Intelligence briefs, video performance audits and event reports.
Available on its own, with no campaign attached.
02
Be there when drivers decide
Short-form video, our weekly live shows and podcast, built around the real moments drivers make up their minds: the first cold snap, a tariff change, a house move with no driveway, a plate-change month. Editorial, not ad reads.
03
Reach drivers who’ve put their hand up
The Primetime EV Club is a list of opted-in drivers who joined to save money on charging. No algorithm in the way. For offers, launches and deals that need a direct line to people ready to act.
Mainstream drivers. Not enthusiasts.
Our audience is the UK driver who hasn’t switched yet, or switched recently and is working it out. They’re practical and cost-focused. Most found us because they were looking for an answer, not because they follow EV news.
We start with your objectives, not a rate card.
Tell us what you need to change: awareness, consideration, sign-ups, or simply understanding where you stand. We’ll come back with what the data says and what we’d do about it. Often that starts with a brief, not a campaign.
Our independence is the product.
Drivers trust us because we’re not selling them anything. That trust is why our content works for brands, so we protect it.
- No brand can buy a better position in our charging comparisons, rankings or reports.
- Every commercial relationship is disclosed, on every piece of content it touches.
- We keep ownership of our content. Partners get a licence to use it on agreed platforms, for an agreed period.
We only work with brands that make switching easier or cheaper for drivers. We don’t work with fossil fuel companies.
Tell us what you’re trying to achieve.
We’ll reply within 48 hours with a first view, or a sample intelligence brief so you can see how we think.
hello@primetimeev.comPrimetime EV has covered electric vehicles independently for over 20 years. We don’t take money to favour anyone’s rates, rankings or verdicts. Every commercial relationship is labelled. Primetime EV is a division of Presence Team Ltd.