Reach the EV audience that hasn’t decided yet.
That’s the audience that matters most, not enthusiasts who already own three EVs, but the people actively working out whether switching makes sense for them. That’s who Primetime EV reaches.
10M+ combined cross-platform reach. 99.1% cold audience on Instagram. 86.8% For You traffic on TikTok. All organic.
Three things most media properties can’t offer at all.
01 – Content intelligence.
Before a brief is written, we analyse what the EV audience is engaging with right now. What the algorithm is rewarding, where the gaps are, what your audience needs to hear that nobody is telling them. We can also score your existing content against the EV category standard and map where it is and isn’t working across the consumer journey. Most brands find the audit tells them more than the campaign brief.
Available as a standalone product. No campaign required.
02 – Content reach.
Short-form video reaching cold EV audiences at scale across six platforms. Weekly live show, every Friday. Podcast distributed across Spotify, Apple and all major platforms. One piece of content, multiple distribution tracks.
Best for: brand awareness, product reach, FUD-busting, visual storytelling.
03 – Club direct access.
Every Club member has raised their hand. They’ve opted in to receive independent charging rate comparisons, lease deals and hardware recommendations. Declared purchase intent. No algorithm between you and them. No feed competition.
Best for: direct response, bottom-of-funnel conversion, highly targeted deals.
We start with your objectives, not our rate card.
Most brand conversations begin with a menu of packages. Ours begin with a question: what does your audience actually need to hear right now, and where are they not hearing it?
We bring the content signal data to that first conversation. That shapes the brief. The brief shapes the content. The content reaches the right people because it’s built on evidence, not assumption.
All content is produced and owned by Primetime EV and licensed to brand partners for agreed platforms and periods. This is what ensures the editorial voice – and the audience trust that comes with it remains intact.
What a partnership can look like.
Content intelligence brief.
A standalone report. What the EV audience is engaging with right now, where the gaps are in your category, and three evidence-based briefs for what to make next. Available without a content campaign.
Video performance audit.
We score your recent short-form content against the EV category standard. The same criteria applied to Primetime EV’s own output every week. You get a dimension-by-dimension scorecard, a benchmark comparison against category competitors, and specific recommendations for what to fix. No campaign required.
Best for: brands who know their content isn’t working but don’t know why.
The awareness and disruption campaign.
Dedicated short-form videos across Instagram, TikTok and YouTube Shorts. Editorial style, not ad reads. Licensed usage rights included – Instagram, TikTok and YouTube Shorts for 12 months.
Best for: charger brands, hardware, B2C.
The trust and validation campaign.
Named sponsor of the weekly live show and podcast. Recurring monthly presence across all platforms.
Best for: B2B + B2C, recurring brand presence.
Thought leadership feature.
A full interview on the live show and podcast, repurposed as short-form across all platforms. Positions your team as category experts.
Best for: fleet, infrastructure, B2B executives.
Club direct access.
Sponsored slot in the monthly Club email sent directly to opted-in EV buyers. Deal, offer or brand message. Click-through data reported monthly.
Best for: direct response, any brand.
Multi-market.
Combined UK and Latin America reach. Same content, two language tracks. One partnership, two markets.
Best for: global brands, EV manufacturers with LatAm presence.
We only work with brands we believe in.
We partner exclusively with brands whose values are consistent with clean mobility, genuine sustainability and consumer benefit. That’s not a legal disclaimer. It’s the reason the audience trusts us, and why that trust is commercially valuable to you.
Get in touch.
Tell us your objectives. We’ll come back with a tailored proposal, or a sample intelligence brief within 48 hours.
hello@primetimeev.com